Personal Care and Hygiene: Everything You Need to Know to Sell Products Wholesale!

Do you market or produce personal care and hygiene products? Would you like to know which are the most successful products in the market? If so, read on! We’ll share useful information about the evolution of the sector and the most important trends in hair, body, and facial skin care products. You’ll also be able to learn more about our personal care and hygiene categories, plus the competitive advantages provided by having Organic Boosting as your export partner. Keeping up to date is vital!

Evolution of the personal care and beauty products sector

Before we delve into trends, let’s look at some recent figures showing the strong growth of the sector:

· According to a report by consulting firm Grand View Research, the global beauty and personal care products market is expected to reach $716.6 billion by 2025, with a compound annual growth rate of 5.9% between 2019 and 2025.

· Skin care and hair care are two of the fastest-growing areas in the personal care market. The global skin care market is expected to reach $196.7 billion by 2024, while the global hair care market could pass $105.3 billion by 2025. Both figures were revealed in a report published by the consultancy firm Research and Markets. 

· According to another report, by consultancy firm Euromonitor International, the global market for personal care and beauty products grew by 4.8% in 2020, despite the COVID-19 pandemic.

· Growing awareness around sustainability and health has led to an increase in demand for natural and organic personal care and beauty products. According to a report by consultancy firm Zion Market Research the global market for natural and organic personal care products is expected to reach $22.9 billion by 2027.

Industry trends

Natural and organic ingredients

Consumers are increasingly drawn to personal care products that contain only natural and organic ingredients as these are perceived to be healthier and less harmful to the environment. Some of the most popular ingredients are essential oils, plant extracts, vegetable oils, and plant-based substances such as coconut oil and argan oil. Companies that use natural and organic ingredients in their products have a competitive advantage in the marketplace because they are perceived as being more responsible and environmentally conscious.

Customised beauty products

Another important trend in the personal care market is customisation. Consumers are looking for products that fit their specific needs and preferences, and companies are responding to this demand by offering customised products that fit each consumer’s individual needs. Customised products include moisturisers, shampoos, and conditioners designed specifically for each person’s skin or hair type. This trend is driven by increased consumer awareness and a growing demand for products that provide more effective results.

Technological innovations in product manufacture

Technological innovations are transforming the way personal care products are manufactured and distributed. Artificial intelligence and automation are increasingly being employed in product manufacture to enhance quality and efficiency and reduce costs. Digital technologies are also being used to improve customer experience, through mobile applications that enable personalization, as well as the online purchase of products. Companies that adopt these technological innovations can boost efficiency and profitability while delivering higher quality products and a better customer experience.

Cruelty-free and vegan products

Awareness of animal welfare and the environment has led to an increase in demand for cruelty-free and vegan personal care products. Consumers are looking for products that do not contain animal-derived ingredients and that haven’t been tested on animals. Companies that adopt cruelty-free and vegan practices in the manufacture of their products can enhance their reputations and appeal to a consumer base that is increasingly aware of the importance of animal welfare and the environment.

Inclusion and diversity

Inclusion and diversity are increasingly important topics in the personal care market. Consumers are demanding products that suit a variety of skin tones and hair types, and companies are responding to this demand by offering a wider range of goods for different types of consumers. Companies that adopt inclusive and diverse practices in their manufacturing and marketing can enhance their reputations and attract a broader and more diverse consumer base.

Focus on health and wellness

Consumers are increasingly searching for personal care products that improve their health and well-being as well as their physical appearance. Companies that offer goods with healthy, beneficial ingredients like vitamins and antioxidants are gaining ground in the market. In addition, companies that focus on health and wellness are adopting sustainable and ethical practices in product manufacturing, making them more attractive to consumers seeking environmentally conscious, responsible products.

Sustainability and environmental responsibility

Sustainability and environmental responsibility are increasingly important topics in the personal care market. Consumers want products that are environmentally friendly and that have minimal impact on the planet. Companies that adopt sustainable practices in product manufacture – including using recycled materials and reducing waste – can boost their reputations and appeal to a wider, more environmentally conscious consumer base.

What to keep in mind if you sell hygiene and/or personal care products

Here are some reasons why it’s important to carefully evaluate suppliers and manufacturers and build strong business relationships:

✓ To guarantee the quality and safety of products

It is essential that personal care products are of a high quality and safe to use on consumers’ skin and hair. By carefully evaluating suppliers and manufacturers, companies can ensure that their ingredients and finished products meet the required quality and safety standards.

✓ Access to high-quality raw materials and products

Working with trusted suppliers and manufacturers can ensure companies get the highest quality ingredients and finished goods, resulting in higher customer satisfaction.

✓ Reduced costs and increased efficiency

Businesses can get better prices for raw materials and finished goods when they work with trusted suppliers and manufacturers, reducing overall production costs. Working with trusted suppliers and manufacturers can also help reduce lead time and increase supply chain efficiency.

✓ Product innovation and development

Establishing strong business relationships with suppliers and manufacturers can provide access to new ingredients and technologies that can help develop innovative, high-quality products.

Our hygiene and personal care category

Why choose Organic Boosting as your export partner for hygiene and personal care products

As experts in organic exports, we can affirm that sustainability is increasingly important in the personal care products market. From our experience, companies that focus on sustainable and ethical practices in product manufacturing have a competitive advantage in the global marketplace. Adopting sustainable product manufacturing practices – like the use of recycled materials and reducing waste – are becoming increasingly important for companies looking to expand into the global marketplace and attract an environmentally conscious consumer base. At Organic Boosting we are committed to helping companies adapt to current market trends and find new growth opportunities in the global marketplace.

Competitive advantages of Organic Boosting:

· Constantly growing personalised catalogues:

We have three catalogues covering all consumer needs. The catalogues are: Retail, Pharma and Ingredients.

Whether your business is a supermarket, hotel, restaurant, pharmacy or specialist shop, our experts will send you the catalogue that meets your needs.

· All in One:

We have our years of experience – and the satisfaction of our many clients – to back us up. If you decide to join the organic boosting network, your company will have its own direct purchasing office, enjoying greater levels of competitiveness, a higher turnover, significant economies of scale, and our expert advice. We currently work with renowned supermarkets and businesses around the world, providing them with all types of export services, including: purchases, storage at any temperature, consolidation, shipping, export documentation, design, translation, and packaging adaptation according to destination.

· At the Digital Forefront:

Our clients save time and money thanks to our pioneering, industry-leading app, which enables them to view our catalogues and minimise export errors. Our app also allows clients to construct pallets, maximise the efficiency of pallets and containers, facilitate customs processes, and organise their information.There’s no doubt in our minds: when it comes to exports, we convert potential chaos into excellence! Click here if you’d like to learn more about our app.

· Bulk and Private Label:

We provide private label creation services to all companies that want to develop their own products using top-quality, trustworthy suppliers. We have a catalogue of different types of packaging and a team of expert designers who can quickly bring your idea to life. To learn more about this, make sure to check out our article about bulk ingredients and private labels. 

We hope this article has been useful for informing you about the personal care and hygiene products sector. Don’t hesitate to get in touch if you’d like to collaborate with us. We’d be delighted to assist you, with no obligation on your part.