Top Tips for Successful and Profitable Exporting
Welcome to our blog specialising in exports!
Perhaps you’ve spent hours searching online for export strategies and potential markets. Maybe you’ve been seeking information about compliance with regulations in other countries. Or it could be that you’re keen to find new clients and start earning more money from your exports. The fact is, if you’ve found your way here it’s probably because you want to export your products and expand your brand abroad. The good news is that if you’re looking for practical advice on how to start exporting, legal guidance for internationalising your company, and tips for exporting successfully, you’ve come to the right place!
One of our strengths at Organic Boosting is that we help our clients – supermarkets, hospitality companies, and pharmacies around the world – save time and money. And of course, as an export partner with a catalogue of over 2,500 products, we enable our producers to optimise their processes and make huge profits. Now, let’s get down to business!
Tip 1 – Your product should already be successful in your domestic market.
It’s tough to access new markets if you haven’t already earned the trust of customers in your own market. If you haven’t yet established your product nationally, potential customers will be reluctant to believe in your product, so we suggest you make that your priority.
Tip 2 – Be prepared to invest time and money with no initial return
Some believe that just coming up with the idea to export is enough. But it’s important to put your money where your mouth is and turn thought into action. This will probably involve spending money without seeing a return on investments in the short term. However, if you’re confident about the quality of your product, and you follow the right steps, the benefits will come, and your business will be successful and profitable.
Tip 3 – Work alongside an export expert
Collaborate with companies that have experience introducing products like yours into foreign markets. If you create your own export department from scratch, rather than seeking the help of experts, the likelihood is that your venture will fail, and you will lose money. Promising and wealthy new markets can be tricky to gain access to if you don’t know what you’re doing.
Working with an expert export partner will help you understand the needs and preferences of your potential customers while gaining an understanding of the regulations and trade barriers in the destination market.
If you’d like to find out more about how our producers earn money from their exports, don’t miss our Guide for Producers Who Want Their Export Business to Go Far. In this article we look at the rise of the organic sector and examine the most frequent errors in international exports and how to avoid them. We also outline the benefits of working with Organic Boosting and share our requirements for working with us as a producer. Click here to read.
Tip 4: Prioritise your market/s
One mistake many companies make is to bite off more than they can chew by trying to expand too fast. This can result in a business losing money or even going bankrupt.
Select your potential markets carefully and focus on them. Organic Boosting knows where its prime market lies: the MENA region – the Middle East and North Africa – and we also have a strong presence in Eastern Europe and Latin America. How about you? Which is your prime market?
Tip 5 – Promote your brand
There are some great companies out there that nobody knows about. People need to be able to find you, and you need to make yourself available to them. You should also be clear about your products’ strengths and not shy about sharing these with the world.
As well as having a marketing strategy and strong social media presence, good quality marketing material is key to the success of your product. And remember that this set of visual and written resources must cover the needs of your future clients.
If you’re not sure what your marketing material should include, don’t panic! We’ll be covering this topic soon in future blog posts. Following these tips will help you get your exporting adventure off to a successful start. And remember that doing market research, having a solid business plan, finding a good export partner, complying with regulations and standards, and promoting your products, are also vital to achieving your goals.
If you’d like to find out more about how we help producers save time and money, don’t hesitate to contact [email protected]
We’ll analyse your case and let you know if we think your company could form part of our app which serves businesses – including supermarkets, pharmacies and hospitality companies – all over the world.
If you’d like to find out more about our services for producers, click here.