Recover the producer’s Brand
The Food Distribution has a great variety of brands. Many brands for the same product category. However, the actual number of producers is much smaller than that of existing brands, since a producer can produce for many different brands.
This fact generates disinformation and confusion in the consumer, who no longer knows who is the real producer of the brand that consumes.
For this reason, the producer and his brand should be given prominence again. In this way, each actor in the food chain recovers its role. The producer produces, the distributor distributes, and the consumer consumes.
Organic Boosting prioritizes the producer’s brand.